Due Diligence for Digital Lead Generators A Compliance Guide for RIAs Due Diligence for Digital Lead Generators A Compliance Guide for RIAs A lead generator can feel like a simple growth vendor. You pay for names, calls, appointments, or matched prospects. The compliance view is different: if that vendor promotes your advisory services for compensation, regulators may treat the vendor as your promoter or solicitor, and its statements as your advertisement. That shift matters.